Priced for the buyer, not the headcount.
Clear starting numbers for the work most brands need. The flooring-native add-ons and ongoing partnerships are scoped to your range we'll price those in conversation.
Brand the manufacturer itself.
The identity the whole business stands on. From a focused refresh to a complete strategic system.
Foundation
$4,500
A scoped refresh for an established manufacturer.
- Primary logo refinement + simplified mark
- Color palette tailored to the brand
- Typography system
- Mini style guide
Line System
$9,500
The full identity system, end to end.
- Full logo suite
- Strategic color + type system
- Visual direction / moodboard
- Extended brand guidelines
- Core applied assets: business card, letterhead, email signature, social profile kit (avatar + banner), and one branded document template
- Up to 2 rounds of refinements
Full House
$18,000
Identity, messaging, and strategy as one system.
- Everything in Line System
- Brand strategy + positioning
- Messaging & voice guidelines
- Expanded toolkit (icons, patterns)
- One flooring-native deliverable: sample program, spec sheet, or dealer kit.
Brand a new line. Every time you launch one.
A new collection is a branding moment. From a single mark to a full multi-SKU range, built to compound the brand with each launch.
Edition
$3,500–5,500
A single new line, named and marked.
- Collection / line name development
- Collection mark or lockup
- Applied to the existing brand system
- Launch-ready file package
- One round of refinements
Volume
$6,500–9,500
A single line, full creative treatment.
- Collection name + mark/lockup
- Color & material story
- Sample-board art direction
- Spec-sheet template
- Launch lockups & applications
- Up to 2 rounds of refinements
Series
$9,500–14,000
A multi-SKU range, branded as one family.
- Range architecture & naming system
- Parent mark + per-SKU treatment
- Cohesive color/material story
- Sample-board art direction (full set)
- Spec-sheet system across SKUs
- Dealer-facing range overview
Webflow sites built for how flooring sells.
CMS-driven and dealer-ready. Because flooring sites live on collections, SKUs, finishes, and specification.
Launch Site
$6,500
A 1–5 page campaign or collection-launch site.
- 1–5 custom-designed pages
- Responsive, mobile-first build
- SEO-friendly setup
- CMS for one collection / campaign
- Launch support
Brand Platform
$15,000
A 6–15 page CMS-driven marketing site.
- 6–15 custom pages
- CMS for collections, SKUs, finishes
- On-page SEO implementation
- Interactions & storytelling motion
- Lead capture & sample requests
- Webflow training + handoff
Premium Build
$28,000
A powerful site with dealer tools & integrations.
- Up to 20 custom pages
- Advanced animations & interactions
- Third-party integrations (CRM, analytics)
- Dealer / distributor tools or portal UI
- Workflow automation for leads
- Two training sessions (launch + 30 days)
Keep the site working as hard as you do.
Ongoing care so your site stays secure, fast, and current — without you touching the technical side.
Essential Care
$350 /mo
Reliability, protection, and small updates: handled.
- Proactive monitoring & fixes
- Device & browser testing
- Content & page edits
- Monthly updates & security
- 1–3 hours support / month
- SEO & image optimization
Let's build the standard together.
Tell us about your brand and your range. We'll start with a Specify Score.